Campaign Success
United Way NCA is here to help you be successful in campaigns. You have an important role to play in the success of our campaigns. By being an active participant in our campaigns you can help all of us make more impact in our communities.
FOUR STEPS FOR CAMPAIGN SUCCESS
Step 1: Display the “Proud Partner of United Way NCA” Logo
United Way NCA partners are required to display the “Proud Partner” logo on their website, brochures, and other communications.
Download the Proud Partner Logos here.
Read our partner co-branding policy here.
You can use your Proud Partner logo to highlight your four-digit United Way NCA designation code.
Step 2: Connect with us
Stay up to date with United Way NCA’s news, activities and upcoming events by connecting with us on social media. Follow us on Facebook, LinkedIn, Instagram, and X and engage by writing on our wall, commenting on our posts, and tagging our page! We love collaborating with our partners and want to hear from you. Subscribe to our mailing list to stay in the know with our Community Matters Newsletter.
Step 3: Sign up for campaign activities
Becoming a partner provides plenty of opportunities to connect with potential donors, highlight your mission, represent the clients you serve, and share the results you achieve.
Our Speakers Bureau gives you the opportunity to tell your organization’s story at workplace campaign events. This presents the opportunity to invite our donors to tour your facility and volunteer with you to learn more about the work you do to advance the common good in the National Capital Area.
Step 4: Share your achievements
One of the most compelling ways to engage donors is by sharing stories about the work you do and the clients you serve. The most powerful approach is to let clients speak for themselves, so donors hear the lasting impact in their own words. Be sure to capture your clients’ perspectives.
Send us your stories to share with our social networks and workplace campaigns.
Storytelling tips:
- Program overviews alone do not make compelling stories. Add depth, character, and specific examples to create an engaging narrative.
- Describe a transformation. Stories don’t always have a happy ending—and that’s OK. Readers want to see meaningful change and a culminating moment that illustrates how life was affected. Be specific.
- To protect the dignity and privacy of clients, names may be changed.
- Stories should be 200–300 words.
- If you use client images, a signed consent form is required. Download the consent form here.
Click here for information about participation in the Combined Federal Campaign (CFC).