How Does Philanthropy Evolve In the Digital Age?

Apr 12, 2019

by United Way NCA

In the world of philanthropy, the game changers are those companies that recognize that lifting up communities is a social responsibility – not only in terms of treasure (dollars) but also in terms of giving of staff time by volunteering.

According to a recent September 2018 Forbes Article, “Corporate social responsibility (CSR) has evolved dramatically over the last decade. Most companies are no longer satisfied with just writing checks to charities or sponsoring events. Now, corporate leaders are aligning social impact and employee engagement with business objectives. That means measuring results and ensuring CSR and employee engagement efforts demonstrate real value to the company.”

It’s estimated that by the age of 35, the average millennial will have worked 10 different jobs throughout their career. In a rapidly evolving workplace, connecting employees to causes has become a roadblock for companies and nonprofits alike. According to a report from Deloitte: 2018 Global Human Capital Trends, 67% of employees prefer to work for socially responsible companies.

Long before it became critical to a company’s success, United Way created the concept of Corporate Social Responsibility – through workplace campaigns. For more than 130 years and 40 in the national capital area, we have set the course by providing leading-edge solutions for corporations to serve their communities in the most impactful ways.

Once again, we are at the forefront of the CSR landscape with the launch of the Philanthropy Cloud (SPC) – the next generation corporate social giving platform, which presents a state-of-the-art solution to Corporate Social Responsibility needs in an ever-evolving technological landscape.

The workforce has higher expectations. They expect to be engaged. To be informed. To be empowered. To be inspired. Attracting and retaining a highly engaged workforce means connecting with employees at a deeper level on the issues and causes that matter to them as well as an organization’s mission.

SPC is an entirely cloud-based platform that enables users to keep track of the causes they care most about. The platform delivers customizable dashboards and personalized stories from your local community. In addition, the platform connects philanthropists to unique volunteer opportunities, ways to donate to meaningful causes and allows them to join the philanthropic movement to solve real issues in our community.

To celebrate the launch of SPC, United Way of the National Capital Area is hosting a VIP breakfast in collaboration with Salesforce for C-Suite and CSR Decision Makers in the National Capital Area. At the event, VIPs will get a first-hand look at the robust platform and network with peers from across the region. With Salesforce Philanthropy Cloud, the future of philanthropy is here. In an age where more employees are skipping from job to job, the need for companies to retain their employees’ interest through heightened social responsibility has never been more important. Now philanthropy has a community; giving donors, advocates and volunteers a platform to share and grow their philanthropic achievements.


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